Investment Management is now Free

birdCage_freeIn the late 90’s I joined Schwab’s Electronic Brokerage (EB) division. Before I joined, EB was effectively a separate company (e.Schwab) with its own pricing, service structure and client base. It was designed for investors seeking to trade online and on the cheap – $29.95. You see, the discount brokerage side of Schwab still charged significantly higher prices for trading – upwards of $80. Then everything changed and Schwab offered flat $29.95 pricing across all business units.
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